RGIR Presentation

Written on 02/18/2014. Filed under Uncategorized.

Credibility Assessment of User-Generated Content: Comparing Information Search and Content Creation Activities

Assessment of information credibility is a ubiquitous human activity given that people constantly make decisions and selections based on value and quality of information in a variety of information seeking and use contexts. The Web 2.0 environment presents new challenges and opportunities to people as they now have to decide the extent to which they can believe online information posted by user-generated content contributors. In this talk, Soo Young Rieh, an Associate Professor at the University of Michigan, presents a lab-based study about how people assess the credibility of user-generated content (UGC) versus traditional media content (TMC) within the context of two online activities: information search and content creation. She will discuss the practical implications of her study for web designers and web search engine as well as theoretical contributions to the field of information behavior.

Friday, April 18, 2014
12:30 – 2:30 pm

NWQ B Room 3511
Lunch will be provided.

Sponsored by the Research Group for Information Retrieval