Understanding the Health Information Needs in Social Q&A: A Mixed-Method Approach of Content Analysis and Data Mining

Written on 04/16/2013. Filed under .

rgir-oh

Sanghee Oh
Assistant Professor
College of Communication & Information, Florida State University

Presentation Title: Understanding the Health Information Needs in Social Q&A: A Mixed-Method Approach of Content Analysis and Data Mining

Where: NWQ Bldg B, Room 3511
Refreshments to be served.

Abstract:
The purpose of the current project, funded by a 2013 OCLC/ALISE Library and Information Science Research Grant, is to investigate the health information needs and sources people most likely seek and share in social Q&A, by analyzing the content of health questions and answers. This project is designed into three phases, 1) examining a small set of data using content analysis, 2) developing a framework of information needs based on the findings from the content analysis, and 3) performing large-scale data mining of questions with the framework. In the presentation, the preliminary findings of this project will be reported and the opportunities and challenges associated with the approach of using a mixed method of content analysis and data mining will be discussed.